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cial mechanisms to engage visitors in cultural heritage monuments
preservation
Ana Slavec 1, Vesna Starman 1, Nežka Sajinčič 1, Gertrud Fabian 1, Laszlo Hajdu 1,2,
Miklos Kresz 1,3, Anna Sandak 1,2, Jakub Sandak 1,3, Črtomir Tavzes 1,3,4
1. Innorenew CoE, Livade 6, 6310 Izola, Slovenia, ana.slavec@innorenew.eu
2. FAMNIT, University of Primorska, Glagoljaška 8, 6000 Koper, Slovenia, laszlo.hajdu@famnit.upr.si, anna.sandak@famnit.upr.si
3. Andrej Marušič Institute, University of Primorska, miklos.kresz@upr.si, jakub.sandak@upr.si
4. Institute for the Protection of Cultural Heritage of Slovenia, Poljanska cesta 400, 1000 Ljubljana, crtomir.tavzes@zvkds.si
In the outdoorenvironment, culturalheritage monuments are exposed to severalnaturaland anthropogenic
factors that cause their deterioration. Increasing urbanization and mass tourism exacerbate the situation;
however, tourism is also an important tool for enhancing and preserving cultural heritage, especially
through contemporary information-communication technologies that provide additional opportunities for
visitor engagement (Ismagilova et al. 2015, Ursache 2015). Moreover, there is a trend towards gamification
of experiences for visitors to cultural heritage sites (Cirulis et al. 2015, Xu et al. 2017), including location-
based or geolocation games (Maia et al. 2017).
To better understand the perceptions and values of different visitor groups regarding cultural heritage
and to develop a strategy for engaging target groups in heritage conservation, we conducted four focus
groups in two Slovenian cities. Participants were selected using a screening questionnaire that asked
about their travel habits and use of mobile apps when visiting monuments. In both cities, there was one
focus group with users of geolocation games and one with non-users. In all groups, topics of mobile
photography of cultural heritage sites, use of visitor apps for specific locations, and geolocation apps
were discussed.
The findings helped us to understand patterns of mobile technology use and develop a proposal for a
social mechanism to engage the public in cultural heritage preservation in the form of a game to increase
visitor interaction with cultural heritage and promote it on social media. The findings were applied to
the development of an information plate and informational videos for the outdoor bronze statue of the
composer Giuseppe Tartini in Piran, Slovenia.
Keywords: cultural heritage, focus groups, gamification, ICT, tourism
Acknowledgement
The authors gratefully acknowledge the European Commission for funding the InnoRenew project (grant
agreement #739574) under the Horizon2020 Widespread-2-Teaming programme and the Republic
of Slovenia for funds from the European Regional Development Fund. The authors also acknowledge
the financial support of the Slovenian Research Agency for funding the project Protection of bronze
monuments in the changing environment (J7-9404).
References
Cirulis, A., De Paolis, L. T., Tutberidze, M. 2015. Virtualization of digitalized cultural heritage and use case scenario
modeling for sustainability promotion of national identity. Procedia Computer Science 77, 199-206. https://doi.
org/10.1016/j.procs.2015.12.384
Ismagilova, G., Safiullin, L., Garufov. I. 2015. Using historical heritage as a factor in tourism development. Procedia –
Social and Behavioural Sciences 188, 157-162. https://doi.org/10.1016/j.sbspro.2015.03.355
Maia, L. F., Noleto, C., Lima, M., Ferreira, C., Marinho, C., Vinaa, W., Tinta, F. 2017. LAGARTO: A LoCAtion based Games
AuthoRing TOol enhances with augmented reality features. Entertainment computing 22, 3-33. https://www.
sciencedirect.com/science/article/abs/pii/S1875952117300502
Ursache, Mara. 2015. Tourism - a Significant Driver Shaping a Destination Heritage. Procedia – Social and Behavioural
Sciences 188, 130-137. https://doi.org/10.1016/j.sbspro.2015.03.348
Xu, Feifei, Buhalis, D., Weber, J. 2017. Serious games and the gamificatoin of tourism. Tourism management 60, 244-
256. https://doi.org/10.1016/j.tourman.2016.11.020
HEALTHY AND SUSTAINABLE RENOVATION WITH RENEWABLE MATERIALS
17
preservation
Ana Slavec 1, Vesna Starman 1, Nežka Sajinčič 1, Gertrud Fabian 1, Laszlo Hajdu 1,2,
Miklos Kresz 1,3, Anna Sandak 1,2, Jakub Sandak 1,3, Črtomir Tavzes 1,3,4
1. Innorenew CoE, Livade 6, 6310 Izola, Slovenia, ana.slavec@innorenew.eu
2. FAMNIT, University of Primorska, Glagoljaška 8, 6000 Koper, Slovenia, laszlo.hajdu@famnit.upr.si, anna.sandak@famnit.upr.si
3. Andrej Marušič Institute, University of Primorska, miklos.kresz@upr.si, jakub.sandak@upr.si
4. Institute for the Protection of Cultural Heritage of Slovenia, Poljanska cesta 400, 1000 Ljubljana, crtomir.tavzes@zvkds.si
In the outdoorenvironment, culturalheritage monuments are exposed to severalnaturaland anthropogenic
factors that cause their deterioration. Increasing urbanization and mass tourism exacerbate the situation;
however, tourism is also an important tool for enhancing and preserving cultural heritage, especially
through contemporary information-communication technologies that provide additional opportunities for
visitor engagement (Ismagilova et al. 2015, Ursache 2015). Moreover, there is a trend towards gamification
of experiences for visitors to cultural heritage sites (Cirulis et al. 2015, Xu et al. 2017), including location-
based or geolocation games (Maia et al. 2017).
To better understand the perceptions and values of different visitor groups regarding cultural heritage
and to develop a strategy for engaging target groups in heritage conservation, we conducted four focus
groups in two Slovenian cities. Participants were selected using a screening questionnaire that asked
about their travel habits and use of mobile apps when visiting monuments. In both cities, there was one
focus group with users of geolocation games and one with non-users. In all groups, topics of mobile
photography of cultural heritage sites, use of visitor apps for specific locations, and geolocation apps
were discussed.
The findings helped us to understand patterns of mobile technology use and develop a proposal for a
social mechanism to engage the public in cultural heritage preservation in the form of a game to increase
visitor interaction with cultural heritage and promote it on social media. The findings were applied to
the development of an information plate and informational videos for the outdoor bronze statue of the
composer Giuseppe Tartini in Piran, Slovenia.
Keywords: cultural heritage, focus groups, gamification, ICT, tourism
Acknowledgement
The authors gratefully acknowledge the European Commission for funding the InnoRenew project (grant
agreement #739574) under the Horizon2020 Widespread-2-Teaming programme and the Republic
of Slovenia for funds from the European Regional Development Fund. The authors also acknowledge
the financial support of the Slovenian Research Agency for funding the project Protection of bronze
monuments in the changing environment (J7-9404).
References
Cirulis, A., De Paolis, L. T., Tutberidze, M. 2015. Virtualization of digitalized cultural heritage and use case scenario
modeling for sustainability promotion of national identity. Procedia Computer Science 77, 199-206. https://doi.
org/10.1016/j.procs.2015.12.384
Ismagilova, G., Safiullin, L., Garufov. I. 2015. Using historical heritage as a factor in tourism development. Procedia –
Social and Behavioural Sciences 188, 157-162. https://doi.org/10.1016/j.sbspro.2015.03.355
Maia, L. F., Noleto, C., Lima, M., Ferreira, C., Marinho, C., Vinaa, W., Tinta, F. 2017. LAGARTO: A LoCAtion based Games
AuthoRing TOol enhances with augmented reality features. Entertainment computing 22, 3-33. https://www.
sciencedirect.com/science/article/abs/pii/S1875952117300502
Ursache, Mara. 2015. Tourism - a Significant Driver Shaping a Destination Heritage. Procedia – Social and Behavioural
Sciences 188, 130-137. https://doi.org/10.1016/j.sbspro.2015.03.348
Xu, Feifei, Buhalis, D., Weber, J. 2017. Serious games and the gamificatoin of tourism. Tourism management 60, 244-
256. https://doi.org/10.1016/j.tourman.2016.11.020
HEALTHY AND SUSTAINABLE RENOVATION WITH RENEWABLE MATERIALS
17
