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he impact of environmental awareness on customer needs and
purchasing behaviour related to residential renovation
and furnishing in Slovenia
Ana Slavec¹*, Nežka Sajinčič¹ , and Lea Primožič¹
1 InnoRenew CoE, Livade 6a, Izola, 6310 Izola, Slovenia, ana.slavec@innorenew.eu; nezka.sajincic@innorenew.eu; lea.primozic@innorenew.eu
* Corresponding author
There is a growing awareness among consumers about sustainability issues and climate change (Hedstrom
2018). In this contribution we aim to examine the extent to which Slovenian consumers consider environmental
aspects when making decisions about renovating or furnishing their apartments, including the purchase of new
furniture. Firstly, we provide an overview of existing data on attitudes and behaviours related to the renovation
or furnishing of living environments, both for Slovenia and other countries. One of the primary sources of
information is a survey completed in 2013 among ten European countries on purchasing behaviour and
consumer needs concerning furniture products (Renda et al. 2014). Second, we conduct our own study on the
topic combining selected survey questions from previous surveys and our own original questions utilizing an
online survey panel that is representative of the Slovenian population. In the analysis, we evaluate the effect of
demographics and other factors such as environmental concern, on customer needs and purchasing behaviour.
By comparing results with previous studies, we discuss main trends and evaluate similarities and differences
compared to consumers in other countries.
Keywords: customer needs, online survey, purchasing behaviour, sustainability
Acknowledgement: The authors acknowledge receiving funding from the Slovenian Research Agency for the
project Using questionnaires to measure attitudes and behaviours of building users [Z5-1879] and from the
European Cooperation in Science and Technology for the InnoRenew project [grant agreement #739574] under
the H2020 Spreading Excellence and Widening Participation Horizon2020 Widespread-Teaming program.
REFERENCES
Hedstrom, G.S. Sustainability: What It Is and How to Measure It; De|G Press: Berlin, Germany, 2018; ISBN
1-5474-1660-2
Renda, A., Pelkmans, J., Schrefler, L., Luchetta, G., Simonelli, F., Mustilli, F., Wieczorkiewicz, J., et al., 2014. The
EU Furniture Market Situation and a Possible Furniture Products Initiative: Final Report. European Commission
DG Enterprise and Industry.
26 1 3 – 1 4 S E PT E M B E R 2 0 2 3 I I Z O L A , S LOVE N I A
purchasing behaviour related to residential renovation
and furnishing in Slovenia
Ana Slavec¹*, Nežka Sajinčič¹ , and Lea Primožič¹
1 InnoRenew CoE, Livade 6a, Izola, 6310 Izola, Slovenia, ana.slavec@innorenew.eu; nezka.sajincic@innorenew.eu; lea.primozic@innorenew.eu
* Corresponding author
There is a growing awareness among consumers about sustainability issues and climate change (Hedstrom
2018). In this contribution we aim to examine the extent to which Slovenian consumers consider environmental
aspects when making decisions about renovating or furnishing their apartments, including the purchase of new
furniture. Firstly, we provide an overview of existing data on attitudes and behaviours related to the renovation
or furnishing of living environments, both for Slovenia and other countries. One of the primary sources of
information is a survey completed in 2013 among ten European countries on purchasing behaviour and
consumer needs concerning furniture products (Renda et al. 2014). Second, we conduct our own study on the
topic combining selected survey questions from previous surveys and our own original questions utilizing an
online survey panel that is representative of the Slovenian population. In the analysis, we evaluate the effect of
demographics and other factors such as environmental concern, on customer needs and purchasing behaviour.
By comparing results with previous studies, we discuss main trends and evaluate similarities and differences
compared to consumers in other countries.
Keywords: customer needs, online survey, purchasing behaviour, sustainability
Acknowledgement: The authors acknowledge receiving funding from the Slovenian Research Agency for the
project Using questionnaires to measure attitudes and behaviours of building users [Z5-1879] and from the
European Cooperation in Science and Technology for the InnoRenew project [grant agreement #739574] under
the H2020 Spreading Excellence and Widening Participation Horizon2020 Widespread-Teaming program.
REFERENCES
Hedstrom, G.S. Sustainability: What It Is and How to Measure It; De|G Press: Berlin, Germany, 2018; ISBN
1-5474-1660-2
Renda, A., Pelkmans, J., Schrefler, L., Luchetta, G., Simonelli, F., Mustilli, F., Wieczorkiewicz, J., et al., 2014. The
EU Furniture Market Situation and a Possible Furniture Products Initiative: Final Report. European Commission
DG Enterprise and Industry.
26 1 3 – 1 4 S E PT E M B E R 2 0 2 3 I I Z O L A , S LOVE N I A
