Page 29 - Welcome to PORTOROŽ, Welcome to TURISTICA! Edited by Žana Čivre, Aleksandra Brezovec. Koper: University of Primorska Press.
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Photo: Živa Kirbiš Name of programme:
Tourism Enterprise Management
Level of study programme:
1
Type of study programme:
Higher education professional
programme
Duration (in years and ECTS):
3 years (six semesters), 180 ECTS
Degree awarded:
diplomirani organizator turizma,
equivalent to Bachelor of Tourism
Enterprise Management (B.S.)

TOURISM ENTERPRISE MANAGEMENT

Graduates of Tourism enterprise management understand the dynamics of domestic and international
tourism markets, marketing activities in the tourism sector, and particularly, business, organization and
management of business systems in tourism. The knowledge of operational and technological processes
in tourism companies, relevant knowledge in economics and business
management, knowledge of creating integral tourist products of
destinations and knowledge of the language enable graduates to
be important contributors in the tourism industry. Hence, they are
indispensable in the development of tourism products and their marketing
as well as in conducting business systems in tourism by working as experts
in tourist accommodation establishments and in complementary tourist
activities (ex. congresses, gaming, spa) as well as in tourist agencies.

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