Page 59 - Koderman, Miha, and Vuk Tvrtko Opačić. Eds. 2020. Challenges of tourism development in protected areas of Croatia and Slovenia. Koper, Zagreb: University of Primorska Press, Croatian Geographical Society
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rur al tourism in the surroundings of krka national park ...

regional products, and for the development of innovative regional products
and services (Hammer, 2007).

Once an activity which focused on viewing the landscape, or pursu-
ing entertainment such as hunting or fishing (Butler, 2011), rural tourism
has come to encompass different activities and forms of tourism related to
natural and cultural resources in rural areas (Demonja and Ružić, 2010). It
should be noted that the specific activities that are engaged in during lei-
sure, recreation, or tourism, are in many cases identical, and key differenc-
es can be found in the location, duration, or possibly attitudes, motivations,
and perceptions of the participants. The differences between recreation and
tourism in particular have become less significant and it is often difficult to
determine whether participation in an activity is of a recreational or tour-
istic nature (Butler et al., 1998). For instance, there may be no difference in
location or activity between “rural tourism” and “countryside recreation”.
Many rural tourists and recreationalists are excursionists, i.e. day-trippers,
as opposed to those who stay overnight (Hall et al., 2003).

Rural tourism is diverse and exactly how it is understood varies
among countries (e.g. Hall et al., 2003). In general, it is based in a rural
environment, including a predominantly natural environment, a village,
or a smaller town, with expressed forms of traditional agriculture or out-
standing natural values. It is connected with local community, tradition-
al culture and products, and should be seen in the context of multi-func-
tional activities in a rural area. Apart from farm tourism, it includes other
forms of tourism in a rural area, such as residential tourism, sports and rec-
reational tourism, cultural tourism, religious tourism, adventure tourism,
camping tourism, health tourism, nautical tourism, fishing tourism, and
gastronomic tourism (Demonja and Ružić, 2010).

Activities undertaken in rural areas are increasing and diversifying,
and significantly affecting environmental, economic, and social change.
This has attracted attention from policy makers at different levels, indi-
cating the need for adequate planning and management (Hall et al., 2003).
Rural tourism is credited with having economic and non-economic effects
(Demonja and Ružić, 2010). Its contribution to rural development can in-
clude revitalising local economies and improving the quality of life, offering
supplementary income for farming, crafts, and services, providing oppor-
tunities to re-evaluate heritage and identity, maintaining and renovating
buildings and infrastructure, and even influencing demographic process-

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