Page 30 - Vinkler, Jonatan, Ana Beguš and Marcello Potocco. Eds. 2019. Ideology in the 20th Century: Studies of literary and social discourses and practices. Koper: University of Primorska Press
P. 30
Ideology in the 20th Century: studies of literary and social discourses and practices
ulacra. The risk of a purely moral treatment of the relationship between
culture and ideology that runs between critical utopianism and critical
dystopianism or criticism of technology, is to ignore the epistemic dimen-
sion of technology (media ecology). New media create new environments
of services and disservices which are never exclusively positive or nega-
tive but must be understood as a holistic system; this is precisely the point
of ‘understanding’ them, as McLuhan insisted. In this sense, Botz-Born-
stein advocates critical posthumanism, which is neither a blind enthusi-
asm for posthumanism nor a call for a return to traditional humanism,
but ‘the search for the human in the posthuman’ (Botz-Bornstein 2017),
based on Baudrillard’s belief that simulation should never replace reality.
30 Works Cited
11newtown. 2012. “Internet Club–Time.” YouTube, Accessed March 4,
2012. https://www.youtube.com/watch?v=RAvtHVO2W3s.
Adorno, Theodore W. and Max Horkheimer. 2002. Dialectic of Enlighten-
ment. Trans. Edmund Jephcott. Stanford: Stanford University Press.
Anders, Günther. 2002. Die Antiquiertheit des Menschen, Vol. 1. Munchen:
Beck.
———. Die Antiquiertheit des Menschen, Vol. II: Über die Zerstörung des
Lebens im Zeitalter der dritten industriellen Revolution. Munchen:
Beck.
Babić, Jasna. 2016. V vrtincu subkultur. Ljubljana: Sophia.
Bakhtin, Mihail. 1987. Speech genres and other late essays. Ed. by Caryl Em-
erson and Michael Holquist. Trans. by Vern W. McGee. Texas: Univer-
sity of Texas Press.
Benjamin, Walter. 1969. “The Work of Art in the Age of Its Mechanical Re-
production.” In lluminations, ed. by Hannah Arendt, transl. by Harry
Zohn, New York: Schocken Books.
———. “The task of the translator.” In lluminations, ed. by Hannah Arendt,
transl. by Harry Zohn, 69–83. New York: Schocken Books.
Bolter, Jay David and Richard Grusin. 1999. Remediation: Understanding
New Media. Cambridge (MA): The MIT Press.
Botz-Bornstein, Thorsten. 2017. Virtual Reality: The Last Human Narra-
tive? Leiden: Koninklijke Brill.
about technology does not prevent its cultural and psychological effects—instead, we
must understand how technologies create new service environments. For more see in-
terview with McLuhan in Playboy, and Douglas Coupland’s biography of McLuhan.
ulacra. The risk of a purely moral treatment of the relationship between
culture and ideology that runs between critical utopianism and critical
dystopianism or criticism of technology, is to ignore the epistemic dimen-
sion of technology (media ecology). New media create new environments
of services and disservices which are never exclusively positive or nega-
tive but must be understood as a holistic system; this is precisely the point
of ‘understanding’ them, as McLuhan insisted. In this sense, Botz-Born-
stein advocates critical posthumanism, which is neither a blind enthusi-
asm for posthumanism nor a call for a return to traditional humanism,
but ‘the search for the human in the posthuman’ (Botz-Bornstein 2017),
based on Baudrillard’s belief that simulation should never replace reality.
30 Works Cited
11newtown. 2012. “Internet Club–Time.” YouTube, Accessed March 4,
2012. https://www.youtube.com/watch?v=RAvtHVO2W3s.
Adorno, Theodore W. and Max Horkheimer. 2002. Dialectic of Enlighten-
ment. Trans. Edmund Jephcott. Stanford: Stanford University Press.
Anders, Günther. 2002. Die Antiquiertheit des Menschen, Vol. 1. Munchen:
Beck.
———. Die Antiquiertheit des Menschen, Vol. II: Über die Zerstörung des
Lebens im Zeitalter der dritten industriellen Revolution. Munchen:
Beck.
Babić, Jasna. 2016. V vrtincu subkultur. Ljubljana: Sophia.
Bakhtin, Mihail. 1987. Speech genres and other late essays. Ed. by Caryl Em-
erson and Michael Holquist. Trans. by Vern W. McGee. Texas: Univer-
sity of Texas Press.
Benjamin, Walter. 1969. “The Work of Art in the Age of Its Mechanical Re-
production.” In lluminations, ed. by Hannah Arendt, transl. by Harry
Zohn, New York: Schocken Books.
———. “The task of the translator.” In lluminations, ed. by Hannah Arendt,
transl. by Harry Zohn, 69–83. New York: Schocken Books.
Bolter, Jay David and Richard Grusin. 1999. Remediation: Understanding
New Media. Cambridge (MA): The MIT Press.
Botz-Bornstein, Thorsten. 2017. Virtual Reality: The Last Human Narra-
tive? Leiden: Koninklijke Brill.
about technology does not prevent its cultural and psychological effects—instead, we
must understand how technologies create new service environments. For more see in-
terview with McLuhan in Playboy, and Douglas Coupland’s biography of McLuhan.
