Page 34 - Studia Universitatis Hereditati, vol. 3(1) (2015). Koper: Založba Univerze na Primorskem/University of Primorska Press.
P. 34
dia universitatis her editati, letnik 3 (2015), številk a 1 34 Our basic challenge was to implement concepts, meth-
ods and analytical tools for marketing historical site
deeply embeded in local community with almost none
recoginition of its importance in local turistic promo-
tion. Coomunication goals were divided in short, me-
dium and long term activities. Short term activities are
aimed to gaining media attention. Medium term activi-
ties should create a positive perception in local commu-
nity. Long term activities include visibility and recogni-
tion of archaeological site as an important peace of local
history. Final goal of effective communication strategy
is establishing a historical brand.
Literatura
Anderson, L. Maxwell. Museums of the Future.
The Impact of Technology on Museum Pra-
ctices. Dostopno na: http://www.colum-
bia.edu/itc/anthropology/schildkrout/6353/
client_edit/week14/anderson.pdf (dostop:
28.4.2015).
Kline, Mihael. 2013. „Celostni model skrb-
ništva, marketinga in znamčenja muze-
jev“ v Polič Zdravič, Nina in Mihael Kli-
ne (ur.) Marketing muzejev. Teorija in pra-
ksa v slovenskih muzejih. Ljubljana: Sloven-
ski etnografski muzej (str. 156-189).
Pamuk Orhan. A Modest Manifesto for Muse-
ums. Dostopno na: http://en.masumiyetmu-
zesi.org/page/a-modest-manifesto-for-muse-
ums (dostop: 28.4.2015)
Podnar, Klemen, Golob, Urška, Jančič Zlatko.
2008. Temelji marketinškega načrta. Lju-
bljana: Fakulteta za družbene vede.
Polič Zdravič, Nina in Mihael Kline (ur.) 2013.
Marketing muzejev. Teorija in praksa v
slovenskih muzejih. Ljubljana: Slovenski
etnografski muzej.
ods and analytical tools for marketing historical site
deeply embeded in local community with almost none
recoginition of its importance in local turistic promo-
tion. Coomunication goals were divided in short, me-
dium and long term activities. Short term activities are
aimed to gaining media attention. Medium term activi-
ties should create a positive perception in local commu-
nity. Long term activities include visibility and recogni-
tion of archaeological site as an important peace of local
history. Final goal of effective communication strategy
is establishing a historical brand.
Literatura
Anderson, L. Maxwell. Museums of the Future.
The Impact of Technology on Museum Pra-
ctices. Dostopno na: http://www.colum-
bia.edu/itc/anthropology/schildkrout/6353/
client_edit/week14/anderson.pdf (dostop:
28.4.2015).
Kline, Mihael. 2013. „Celostni model skrb-
ništva, marketinga in znamčenja muze-
jev“ v Polič Zdravič, Nina in Mihael Kli-
ne (ur.) Marketing muzejev. Teorija in pra-
ksa v slovenskih muzejih. Ljubljana: Sloven-
ski etnografski muzej (str. 156-189).
Pamuk Orhan. A Modest Manifesto for Muse-
ums. Dostopno na: http://en.masumiyetmu-
zesi.org/page/a-modest-manifesto-for-muse-
ums (dostop: 28.4.2015)
Podnar, Klemen, Golob, Urška, Jančič Zlatko.
2008. Temelji marketinškega načrta. Lju-
bljana: Fakulteta za družbene vede.
Polič Zdravič, Nina in Mihael Kline (ur.) 2013.
Marketing muzejev. Teorija in praksa v
slovenskih muzejih. Ljubljana: Slovenski
etnografski muzej.
