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Communication strategies for waste management in the local
community: a case study of Chak Daeng temple, Thailand
Prapassorn Siriwichai1*, Suwattana Thadaniti2
1 Environment, Development and Sustainability, Graduate School, Chulalongkorn University, Bangkok, Thailand, Email: prapasssiri@gmail.com
2 Chulalongkorn University Social Research Institute, Bangkok, Thailand, Email: tsuwattana@yahoo.com
* Corresponding author
The annual accumulation of nearly 30 million tons of solid garbage is the main environmental issue in Thailand.
Many businesses look for solutions to tackle the waste problem. While garbage separation at the source could
play a decisive role, there are no obligatory regulations that require Thai citizens to perform it. However, despite
the lack of encouraging programs offered by governmental organizations and authorities, Chak Daeng Temple
is an example of attempts to solve this issue at the local level. Alongside advocating Buddhism, this temple has
included information on waste separation in an ordinary manner for the locals. In order to attain the ideal for a
sustainable society, this study examines the communication methods and tactics that Chak Daeng Temple uses
to foster cooperation among stakeholders, including the local community, the private sector, NGOs, and the
state sector.
Keywords: communication strategies, waste management, Buddhist temples, Chak Daeng Temple (Wat Chak
Daeng), Thailand
20 1 7 – 1 8 N OVE M B E R 2 0 2 2 I I Z O L A , S LOVE N I A
community: a case study of Chak Daeng temple, Thailand
Prapassorn Siriwichai1*, Suwattana Thadaniti2
1 Environment, Development and Sustainability, Graduate School, Chulalongkorn University, Bangkok, Thailand, Email: prapasssiri@gmail.com
2 Chulalongkorn University Social Research Institute, Bangkok, Thailand, Email: tsuwattana@yahoo.com
* Corresponding author
The annual accumulation of nearly 30 million tons of solid garbage is the main environmental issue in Thailand.
Many businesses look for solutions to tackle the waste problem. While garbage separation at the source could
play a decisive role, there are no obligatory regulations that require Thai citizens to perform it. However, despite
the lack of encouraging programs offered by governmental organizations and authorities, Chak Daeng Temple
is an example of attempts to solve this issue at the local level. Alongside advocating Buddhism, this temple has
included information on waste separation in an ordinary manner for the locals. In order to attain the ideal for a
sustainable society, this study examines the communication methods and tactics that Chak Daeng Temple uses
to foster cooperation among stakeholders, including the local community, the private sector, NGOs, and the
state sector.
Keywords: communication strategies, waste management, Buddhist temples, Chak Daeng Temple (Wat Chak
Daeng), Thailand
20 1 7 – 1 8 N OVE M B E R 2 0 2 2 I I Z O L A , S LOVE N I A
