Page 139 - Petelin, Ana, et al. Eds. 2019. Zdravje otrok in mladostnikov / Health of Children and Adolescents. Zbornik povzetkov z recenzijo / Book of Abstracts. Koper: Založba Univerze na Primorskem/University of Primorska Press
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you know what you eat? ikt rešitve in storitve | ict solutions and services
Anja Zupan, Nika Kremič, Jasmina Bevc Bahar, Urša Šmid
Slovene Consumers’ Association, Frankopanska ulica 5, 1000 Ljubljana, Slovenia
Obligatory labeling of pre-packaged foods with nutritional value is defined by
legislation for a several years already, but consumers' responses prove that
many of this information is not used. Simply because they do not understand it,
they do not have time or do not even notice it. ZPS, within the project Decla-
ration = Information, has developed a mobile application VešKajJeš, which will
help also children and adolescents to make healthier choices. The application
was developed with Institut Jožef Stefan, which provided the technical devel-
opment and a link to the database with over 20,000 foods, collected at Insti-
tute of Nutrition. Presentation and promotion took place through various or-
ganizations, media and social networks. Consumers use food composition data
more often if they are presented in a simpler and more understandable form.
Labeling system was developed that colours key nutrition data with traffic light
colours. In a survey (2016), we found that when the product is presented with
such labeling system, as many as 94% of consumers correctly evaluate the nu-
tritional profile. Considering that, we decided to use traffic light system in our
application. VešKajJeš application will help young people to healthier everyday
choices. It may lead them to a more conscious and balanced way of eating, as
they will be able to select and compare food at the point of sale by simply scan-
ning the barcode. Its use is simple, fast, and the information is given in an un-
derstandable way.
Keywords: mobile application, healthy choices, declaration, dietary traffic
light
137
Anja Zupan, Nika Kremič, Jasmina Bevc Bahar, Urša Šmid
Slovene Consumers’ Association, Frankopanska ulica 5, 1000 Ljubljana, Slovenia
Obligatory labeling of pre-packaged foods with nutritional value is defined by
legislation for a several years already, but consumers' responses prove that
many of this information is not used. Simply because they do not understand it,
they do not have time or do not even notice it. ZPS, within the project Decla-
ration = Information, has developed a mobile application VešKajJeš, which will
help also children and adolescents to make healthier choices. The application
was developed with Institut Jožef Stefan, which provided the technical devel-
opment and a link to the database with over 20,000 foods, collected at Insti-
tute of Nutrition. Presentation and promotion took place through various or-
ganizations, media and social networks. Consumers use food composition data
more often if they are presented in a simpler and more understandable form.
Labeling system was developed that colours key nutrition data with traffic light
colours. In a survey (2016), we found that when the product is presented with
such labeling system, as many as 94% of consumers correctly evaluate the nu-
tritional profile. Considering that, we decided to use traffic light system in our
application. VešKajJeš application will help young people to healthier everyday
choices. It may lead them to a more conscious and balanced way of eating, as
they will be able to select and compare food at the point of sale by simply scan-
ning the barcode. Its use is simple, fast, and the information is given in an un-
derstandable way.
Keywords: mobile application, healthy choices, declaration, dietary traffic
light
137
