Page 245 - Petelin, Ana, et al. Eds. 2019. Zdravje otrok in mladostnikov / Health of Children and Adolescents. Zbornik povzetkov z recenzijo / Book of Abstracts. Koper: Založba Univerze na Primorskem/University of Primorska Press
P. 245
moting healthy food choices and critical evaluation of food posterji | poster presentations
advertising
Tina Ris, Laura Barber, Urška Vahtarič, Stojan Kostanjevec
University of Ljubljana, Faculty of Education, Kardeljeva ploščad 16, 1000
Ljubljana, Slovenia
In childhood, healthy nutrition is crucial for the growth and development of
children. Therefore, in order to maintain and enhance the health of children, it
is important that children in the family and educational institutions are encour-
aged to choose and eat healthy foods. Parents often buy food with children,
and many factors, including advertising, affect their buying decisions. Children
are uncritical in advertising less healthy foods and do not recognize the selling
purpose of advertising. It is therefore necessary to implement education and
activities that effectively raise children and parents about the importance of
the critical evaluation of foods for healthy eating and are tailored to the cog-
nitive development of children. For this purpose various educational activities
were created, implemented and evaluated, which are stimulating participants
to healthy choice and consumption of foods with a healthy dietary profile. Ac-
tivities were aimed at kindergarten children, children of the first educational
period and their parents. In carrying out activities, it was found that active di-
dactic approaches encourage children to actively participate in the implemen-
tation of activities and increase the level of motivation for transferring skills to
the home environment. Discussing the choice of buying food and critical eval-
uation of advertising messages in educational programs can significantly affect
the motivation of children and parents to decide on the inclusion of healthy
foods in the diet, so education in this area needs to be encouraged.
Keywords: children, dietary education, advertising, healthy eating
243
advertising
Tina Ris, Laura Barber, Urška Vahtarič, Stojan Kostanjevec
University of Ljubljana, Faculty of Education, Kardeljeva ploščad 16, 1000
Ljubljana, Slovenia
In childhood, healthy nutrition is crucial for the growth and development of
children. Therefore, in order to maintain and enhance the health of children, it
is important that children in the family and educational institutions are encour-
aged to choose and eat healthy foods. Parents often buy food with children,
and many factors, including advertising, affect their buying decisions. Children
are uncritical in advertising less healthy foods and do not recognize the selling
purpose of advertising. It is therefore necessary to implement education and
activities that effectively raise children and parents about the importance of
the critical evaluation of foods for healthy eating and are tailored to the cog-
nitive development of children. For this purpose various educational activities
were created, implemented and evaluated, which are stimulating participants
to healthy choice and consumption of foods with a healthy dietary profile. Ac-
tivities were aimed at kindergarten children, children of the first educational
period and their parents. In carrying out activities, it was found that active di-
dactic approaches encourage children to actively participate in the implemen-
tation of activities and increase the level of motivation for transferring skills to
the home environment. Discussing the choice of buying food and critical eval-
uation of advertising messages in educational programs can significantly affect
the motivation of children and parents to decide on the inclusion of healthy
foods in the diet, so education in this area needs to be encouraged.
Keywords: children, dietary education, advertising, healthy eating
243
