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                       Methodological Biases in Social Sciences:
                       Shaping Methodological Choice
                       This article delves into the covertly operating bias effect within modern sci-
                       ence, which pertains to intentional or unintentional avoidance of qualitative
                       methodology in favour of quantitative. In this context, we inquire about how
                       such a phenomenon shapes the scientific community’s attitude towards dif-
                       ferent methodological approaches and consequently the diversity of scientific
                       insights in the social sciences. Central to this is the examination of the concept
                       of the knowledge society, within which we are confronted with the premise
                       that scientific insights must serve societal progress to the greatest extent pos-
                       sible. This situation fosters the development of a positivist mindset within the
                       scientific community, grounded in the mathematical attribution of value to re-
                       search. From this perspective, the article also addresses the methodological
                       dispute between proponents of quantitative and qualitative research. We con-
                       clude by emphasizing that methodological choices are shaped by psycholog-
                       ical, sociological, and educational factors, underscoring the need for a better
                       understanding of such relationships within various scientific disciplines. The
                       article highlights the need for an analysis of the use of methodology within
                       students’ theses, conducting interviews with researchers, editors of scientific
                       journals and doctoral students.
                       Keywords:methodologicalchoice,qualitativeandquantitativeresearch,knowl-
                       edge society, scientific attitudes, paradigmatic shift





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