Page 252 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press

Pursuit of Eco-innovation
Table 86: Measurement model of latent variables and Cronbach’s alpha for latent variables

Complete- Cronbach’s alpha
ly standard-
Measurement items ized load- p Composite reli- AVE (for construct
ability Growth is given cor-
ing
relation)

Managerial environmental concern (MC)

1a Eco-innovation is 0.62
an important com-
ponent of the com-
pany’s environmen-
tal management
strategy.

1b Most eco-innova- 0.83 *
tions are worthwhile.

252 1c Eco-innovation is 0.858 0.60 0.836

necessary to achieve

high levels of envi- 0.82 *

ronmental perfor-

mance.

1d Eco-innovation is 0.82 *
an effective environ-
mental management
strategy.

Expected benefits (EB)

2b To improve prof- 0.77
itability.

2c To increase pro- 0.79 *
ductivity.

2d To increase mar- 0.89 *
ket share.
0.923 0.67 0.914
2e To enter new mar-
kets. 0.83 *

2g To strengthen the 0.76 *
brand.

2h Competitive ad- 0.85 *
vantage.