Page 254 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press
P. 254
In Pursuit of Eco-innovation
Measurement items Complete- p Composite reli- AVE Cronbach’s alpha
ly standard- ability (for construct
ized load-
Growth is given cor-
ing relation)
Customer demand (CD) 0.940
4a Environment is 0.91 0.933
a critical issue for
our important cus-
tomers.
4b Our import- 0.93 *
ant customers of-
ten bring up environ- 0.949 0.82
mental issues.
4c Customer de-
254 mands motivate us 0.88 *
in our environmental
efforts.
4d Our customers 0.91 *
have clear demands
regarding environ-
mental issues.
Competitive pressure (CP)
6a We establish the 0.90 * 0.933 0.83
company’s environ- 0.89 *
mental image com- 0.95
pared to competitors
through green con-
cepts.
6b We increase the
company’s market
share through green
concepts.
6c We improve the
company’s compet-
itive advantage over
competitors through
green concepts.
Measurement items Complete- p Composite reli- AVE Cronbach’s alpha
ly standard- ability (for construct
ized load-
Growth is given cor-
ing relation)
Customer demand (CD) 0.940
4a Environment is 0.91 0.933
a critical issue for
our important cus-
tomers.
4b Our import- 0.93 *
ant customers of-
ten bring up environ- 0.949 0.82
mental issues.
4c Customer de-
254 mands motivate us 0.88 *
in our environmental
efforts.
4d Our customers 0.91 *
have clear demands
regarding environ-
mental issues.
Competitive pressure (CP)
6a We establish the 0.90 * 0.933 0.83
company’s environ- 0.89 *
mental image com- 0.95
pared to competitors
through green con-
cepts.
6b We increase the
company’s market
share through green
concepts.
6c We improve the
company’s compet-
itive advantage over
competitors through
green concepts.
