Page 272 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press
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In Pursuit of Eco-innovation
significantly related to company profitability (standardized coefficient
0.02), indicating support for Hypothesis 6b.
In our model, we also used soft measures to measure economic per-
formance of eco-innovation. Hypothesis 7 predicted a positive and sig-
nificant relationship between eco-innovation and economic benefits. The
results indicate that eco-innovation was highly, positively and signifi-
cantly related to economic benefits (standardized coefficient 0.65). There-
fore, Hypothesis 7 is supported.
Moreover, the relationship between eco-innovation and competitive
benefits was found to be highly positive and significant (standardized co-
efficient 0.59), offering support for Hypothesis 8, which is also confirmed.
Finally, Hypothesis 9 examined the relationship between eco-inno-
vation and internationalization and posited that eco-innovation has a
272 positive impact on internationalization. The standardized coefficient for
this relationship is quite substantial, positive and significant (0.21), thus
offering support for Hypothesis 9. In conclusion, it appears that compa-
nies that introduce more eco-innovations are also more internationalized
(in terms of scale and scope).
significantly related to company profitability (standardized coefficient
0.02), indicating support for Hypothesis 6b.
In our model, we also used soft measures to measure economic per-
formance of eco-innovation. Hypothesis 7 predicted a positive and sig-
nificant relationship between eco-innovation and economic benefits. The
results indicate that eco-innovation was highly, positively and signifi-
cantly related to economic benefits (standardized coefficient 0.65). There-
fore, Hypothesis 7 is supported.
Moreover, the relationship between eco-innovation and competitive
benefits was found to be highly positive and significant (standardized co-
efficient 0.59), offering support for Hypothesis 8, which is also confirmed.
Finally, Hypothesis 9 examined the relationship between eco-inno-
vation and internationalization and posited that eco-innovation has a
272 positive impact on internationalization. The standardized coefficient for
this relationship is quite substantial, positive and significant (0.21), thus
offering support for Hypothesis 9. In conclusion, it appears that compa-
nies that introduce more eco-innovations are also more internationalized
(in terms of scale and scope).
