Page 239 - Več kot moda: onkraj oblačilnih, telesnih, spolnih, odnosnih in komunikacijskih ortodokcij.
P. 239
Summary
The book More Than Fashion: Beyond Orthodoxies of Clothing, Body, Gender,
Relationships and Communication is a performative and praxeological study,
a joint attempt of two scholars in anthropology and sociology to use their
different conceptual and experiential perspectives to think through vari-
ous points, components and positions of orthodoxies, heterodoxies and
transgressions in the field of clothing culture and fashion. To this end,
in the second part of the book, ‘How Clothes Do Things With Us (and
Make Something of Us),’ one of the authors offers an exploration of Bibli-
cal, historical, mythological, or at least pseudo-mythological constitutions
of fashion, drawing on the perspectives of Roland Barthes, Pierre Bour-
dieu, Michel Foucault, Judith Butler, and other relevant writers; while in
the first part of the book, ‘How We Do Things With Clothes (and Vice
Versa),’ the other, adopting a way of reading the capitalist constitution of
fashion, bases his thinking on John Austin’s performative theory as well
as on such classic fashion writers as Herbert Blumer, Georg Simmel, and
Malcolm Barnard. One looks for the sense and meaning of how we dress
and dress up today in legendary or historically established orthodoxies,
while the other focuses on contemporary consumer and user orthodoxies
as perceived at the level of general culture, questioning the demotion of
fashion as an unimportant, trivial practice. Both highlight the arbitrary
and hence constructed nature of the very conventions and norms classi-
fying and ranking what is or is not important in society. In popular con-
ceptions as well as in intellectual discourses, fashion tends to be branded
and demoted as trivial and superficial, allowing for a certain level of (self-
)deception regarding the (higher) relative importance of other practices.
Praprotnik challenges and explores the status of fashion as a social phe-
nomenon of everyday life. Addressing fashion as first and foremost an
everyday practice, he analyses aspects of its ordinariness and its praxe-
ology, drawing on specific instances of its manifestations at a variety of
social levels and in a variety of commodities to show how fashion is a
basic ingredient of everyday life. Fashion is analysed and addressed as a
fundamental communicational practice reflecting normative, culturally-
determined ideas about what it means to be fashionable and how to do
fashion. Key social axes (speed, change) fundamentally determining the
239
The book More Than Fashion: Beyond Orthodoxies of Clothing, Body, Gender,
Relationships and Communication is a performative and praxeological study,
a joint attempt of two scholars in anthropology and sociology to use their
different conceptual and experiential perspectives to think through vari-
ous points, components and positions of orthodoxies, heterodoxies and
transgressions in the field of clothing culture and fashion. To this end,
in the second part of the book, ‘How Clothes Do Things With Us (and
Make Something of Us),’ one of the authors offers an exploration of Bibli-
cal, historical, mythological, or at least pseudo-mythological constitutions
of fashion, drawing on the perspectives of Roland Barthes, Pierre Bour-
dieu, Michel Foucault, Judith Butler, and other relevant writers; while in
the first part of the book, ‘How We Do Things With Clothes (and Vice
Versa),’ the other, adopting a way of reading the capitalist constitution of
fashion, bases his thinking on John Austin’s performative theory as well
as on such classic fashion writers as Herbert Blumer, Georg Simmel, and
Malcolm Barnard. One looks for the sense and meaning of how we dress
and dress up today in legendary or historically established orthodoxies,
while the other focuses on contemporary consumer and user orthodoxies
as perceived at the level of general culture, questioning the demotion of
fashion as an unimportant, trivial practice. Both highlight the arbitrary
and hence constructed nature of the very conventions and norms classi-
fying and ranking what is or is not important in society. In popular con-
ceptions as well as in intellectual discourses, fashion tends to be branded
and demoted as trivial and superficial, allowing for a certain level of (self-
)deception regarding the (higher) relative importance of other practices.
Praprotnik challenges and explores the status of fashion as a social phe-
nomenon of everyday life. Addressing fashion as first and foremost an
everyday practice, he analyses aspects of its ordinariness and its praxe-
ology, drawing on specific instances of its manifestations at a variety of
social levels and in a variety of commodities to show how fashion is a
basic ingredient of everyday life. Fashion is analysed and addressed as a
fundamental communicational practice reflecting normative, culturally-
determined ideas about what it means to be fashionable and how to do
fashion. Key social axes (speed, change) fundamentally determining the
239
