Page 332 - Kavrečič, Petra. 2015. Turizem v Avstrijskem primorju. Založba Univerze na Primorskem, Koper.
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turizem v avstrijskem primorju
pened in the Mediterranean also (Cote d’Azur, Ligurian Riviera) during the
19th century and established in its second half. At the turn of the century, like
the areas in the Austrian littoral, Mediterranean coastal destinations, began
to establish especially in the summer season, although in Europe fashion for
winter Mediterranean resorts retained until the 20s and 30s of the last centu-
ry (Battilani, 2009, 116). To Opatija and Lošinj on the Austrian Riviera was
on the other hand typical that they shortly after the beginning of spa activi-
ties focused in the summer season. Opatija has introduced year-round season
already year after the official proclamation of a health resort (1890), although
winter season was still a little more popular at the beginning of the 20th centu-
ry. It was during this period that Opatija established in particular as the place
of the mild climate and fresh, healthy sea air for wintering during autumn
and spring. By the beginning of World War the cursor has directed in favour
of the summer bathing season. The most popular maritime health spa resort
of the Austro-Hungarian Empire has simultaneously developed successfully
in two years seasons. However, since the Opatija followed the European fash-
ion trends, it has slowly shifted in the summer maritime tourist destination.

In addition to the two season there had also been developing one season
destinations such as Grado and Portorož. Similar to the other seaside resorts
in Europe they initially emerged as health resorts on the tourism market, be-
cause of their natural conditions that were in accordance with new curative
and fashion trends of the medical profession. Grado and Portorož, which be-
gan to developing in tourism towards the end of the 19th century, practiced
therapy only in the summer season from the very beginning. In Grado they
have been visiting the sanatorium in the summer months at the beginning of
the 70s of the 19th century, just as in Portorož they began to practice healing
in this time of year at the end of the 70s of the 19th century. These two locali-
ties compared with European trends already are of a relatively early summer
tourist character.

All three primarily dealt coastal destinations, namely Opatija, Grado
and Portorož had developed on the basis of otherwise different natural en-
dowments. The scientific findings, attributed significant therapeutic func-
tions to the swimming in sea water and retention on the beach, played a key
catalytic part. Opatija has started its development as a health spa and this ac-
tivity was soon joined by bathing resort. Grado, with its long sandy beaches
hosted in the first phase of development mainly sick children1 from poorer

1 Until the First World War, some of the seaside sites established as health resorts, which were pri-
marily aimed for children. An example can be found in Valdoltra, which still retains this character
today, namely hospital activity.

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