Page 336 - Kavrečič, Petra. 2015. Turizem v Avstrijskem primorju. Založba Univerze na Primorskem, Koper.
P. 336
turizem v avstrijskem primorju
sorts, their managers, doctors and accommodation owners used to publish a
number of informative guides and brochures, postcards; they also advertised
their services with posters at train stations and in local and foreign newspapers.
For promotional purposes they also participated in exhibitions and congresses.
Moreover, they organised numerous events to entertain their guests during the
spa season. Promotion was therefore an important factor and a tool that was
used in Opatija, Grado and Portorož, as well as in other health spas and hol-
iday resorts in the monarchy and in Europe. All in all, the 19th century is an
era of the emergence of first modern travel guides which were very promoted
by modern tourist activity. Other tourist towns in Primorje and in the coun-
try were also aware of that, since travel guides became more and more popular
for passengers who were travelling by train. Travelling by train was popularised
by guides who were describing routes/paths and villages along the railway line
(The South railway guide, Semmering, Bohinj railway and others). This adver-
tising tool was used not only by health resorts, but also in the areas where cave
tourism was developing. Managers of the caves (caves commission, mountain-
eering society) and determined underground cave researchers have published
a number of guides, postcards, they were also advertising at train stations and
were publishing articles in local and in foreign newspapers.
Public regulatory entities and private initiatives
The role of public regulatory entities (country, province, municipality) in Eu-
rope and in the area of Austro-Hungarian Empire was an important and a
marking factor of tourism development. It took part in formulation of tour-
ism policy of a town and promoted and established tourist activity. The coun-
try was mainly the one which was, given the growing economic impact of
tourist activity, more and more aware of its advantages; for this reason it tried
to direct and supervise this branch, since during the 19th century, tourism has
become a very profitable activity. The country and local authorities promoted
and regulated tourist activity in different ways. One of the effective forms was
the establishment of foreign traffic or provincial associations to promote for-
eign traffic at the provincial/national level as well as the establishment of em-
bellishment association at the local level. The number of associations in the
Austro-Hungarian Empire was increasing until the World War II; in Kran-
jska there were around 28, in Lower Štajerska 16 (societies there were main-
ly German). Many associations were also established in the area of Primor-
je,2 in seaside health resorts as well as in mountain resorts and generally in
2 According to the list of embellishment associations, held by the national archive in Trieste, there
were 27 such societies in the period 1888–1913, next to three, which were addressed in the works: V:
336
sorts, their managers, doctors and accommodation owners used to publish a
number of informative guides and brochures, postcards; they also advertised
their services with posters at train stations and in local and foreign newspapers.
For promotional purposes they also participated in exhibitions and congresses.
Moreover, they organised numerous events to entertain their guests during the
spa season. Promotion was therefore an important factor and a tool that was
used in Opatija, Grado and Portorož, as well as in other health spas and hol-
iday resorts in the monarchy and in Europe. All in all, the 19th century is an
era of the emergence of first modern travel guides which were very promoted
by modern tourist activity. Other tourist towns in Primorje and in the coun-
try were also aware of that, since travel guides became more and more popular
for passengers who were travelling by train. Travelling by train was popularised
by guides who were describing routes/paths and villages along the railway line
(The South railway guide, Semmering, Bohinj railway and others). This adver-
tising tool was used not only by health resorts, but also in the areas where cave
tourism was developing. Managers of the caves (caves commission, mountain-
eering society) and determined underground cave researchers have published
a number of guides, postcards, they were also advertising at train stations and
were publishing articles in local and in foreign newspapers.
Public regulatory entities and private initiatives
The role of public regulatory entities (country, province, municipality) in Eu-
rope and in the area of Austro-Hungarian Empire was an important and a
marking factor of tourism development. It took part in formulation of tour-
ism policy of a town and promoted and established tourist activity. The coun-
try was mainly the one which was, given the growing economic impact of
tourist activity, more and more aware of its advantages; for this reason it tried
to direct and supervise this branch, since during the 19th century, tourism has
become a very profitable activity. The country and local authorities promoted
and regulated tourist activity in different ways. One of the effective forms was
the establishment of foreign traffic or provincial associations to promote for-
eign traffic at the provincial/national level as well as the establishment of em-
bellishment association at the local level. The number of associations in the
Austro-Hungarian Empire was increasing until the World War II; in Kran-
jska there were around 28, in Lower Štajerska 16 (societies there were main-
ly German). Many associations were also established in the area of Primor-
je,2 in seaside health resorts as well as in mountain resorts and generally in
2 According to the list of embellishment associations, held by the national archive in Trieste, there
were 27 such societies in the period 1888–1913, next to three, which were addressed in the works: V:
336
