Page 237 - Petelin, Ana, et al. Eds. 2019. Zdravje otrok in mladostnikov / Health of Children and Adolescents. Zbornik povzetkov z recenzijo / Book of Abstracts. Koper: Založba Univerze na Primorskem/University of Primorska Press
P. 237
eo content in educational activities to raise awareness posterji | poster presentations
in children
Gloria Krapež, Ajda Smrkolj, Lea Kolman, Martina Erjavšek
University of Ljubljana, Faculty of Education, Kardeljeva ploščad 16, Ljubljana,
Slovenia
An important aspect of nutrition literacy of children and parents are their abili-
ties to critically assess nutritional values and quality as well as to make good de-
cisions when buying food products. Children and their parents are increasingly
exposed to different advertising techniques used by producers, who are trying
to convince them into buying certain items. It is important for parents as well
as their children to possess the tools needed for critical assessment of those
techniques. Such tools can be taught using different educational techniques,
with information and communication technology having an important role. The
production of two 70-second-long videos promoting a more conscious acqui-
sition of items, was aimed to inform children and their parents about the influ-
ence of advertising on their purchasing decisions and the importance of care-
ful examination of nutritional profiles in the process of shopping. Both videos
were made with classic filming techniques that present different situations all
consumers face during shopping, and partly with animation techniques. Both
video and cartoon animation are intertwined with the story narration and the
key messages unfolding in image and sound form. The videos include teaching
means suitable for formal and recreational dietary education of children and
their parents. The content and didactics are suited to their needs and encour-
age them to buy and consume healthier foods.
Keywords: video, children, parents, purchasing food products, education
235
in children
Gloria Krapež, Ajda Smrkolj, Lea Kolman, Martina Erjavšek
University of Ljubljana, Faculty of Education, Kardeljeva ploščad 16, Ljubljana,
Slovenia
An important aspect of nutrition literacy of children and parents are their abili-
ties to critically assess nutritional values and quality as well as to make good de-
cisions when buying food products. Children and their parents are increasingly
exposed to different advertising techniques used by producers, who are trying
to convince them into buying certain items. It is important for parents as well
as their children to possess the tools needed for critical assessment of those
techniques. Such tools can be taught using different educational techniques,
with information and communication technology having an important role. The
production of two 70-second-long videos promoting a more conscious acqui-
sition of items, was aimed to inform children and their parents about the influ-
ence of advertising on their purchasing decisions and the importance of care-
ful examination of nutritional profiles in the process of shopping. Both videos
were made with classic filming techniques that present different situations all
consumers face during shopping, and partly with animation techniques. Both
video and cartoon animation are intertwined with the story narration and the
key messages unfolding in image and sound form. The videos include teaching
means suitable for formal and recreational dietary education of children and
their parents. The content and didactics are suited to their needs and encour-
age them to buy and consume healthier foods.
Keywords: video, children, parents, purchasing food products, education
235
