Page 67 - Studia Universitatis Hereditati, vol. 3(1) (2015). Koper: Založba Univerze na Primorskem/University of Primorska Press.
P. 67
ia universitatisMethods monuments etc) and of the roads and trac-
6 | m. koščak – the challenges for sustainable tour ism development ... 67 ks through the area, with a clear distincti-
First of all, shared opinion among experts, which on between those which can take the larger
were responsible for the development of the con- and the smaller scales of activity stated abo-
cept was, that the Heritage Trail in Slovenian Is- ve.
tria must take account of this distinctive chara- – The present pattern of tourism activi-
cter of the territory. It must take account also of ty, with a focus on the types of visitor (see
the area’s location, immediately behind and abo- above) and their profile (nationality, point
ve the zone of coastal tourism, and adjoining the of origin etc), since this will provide cruci-
Croatian part of Istria, to which it is linked by al clues to the early stages of developing and
history, character and a pattern of inland roads marketing the Trail.
and tracks. It can build on the existing pattern of – The existing or potential links between di-
tourist enterprises and of flows of visitors. fferent features on the prospective Trail: this
will provide the starting-point for creating
These factors imply that a Heritage Trail in and marketing distinctive ‘products’ within
this area will be different from that in Dolenj- the total concept of the Trail. For example,
ska-Bela krajina in two crucial ways: the establishments connected with horse-ri-
ding may be linked to a network of horse-ri-
– It must be aimed at two distinct types of vi- ding routes within and beyond the area.
sitor, namely:
These elements were taken into account
i. day visitors, coming from the adjoining when developing a model for the Heritage Tra-
coastal resorts and from Trieste and the sur- ils in 2001 in Slovenian Istria, namely:
rounding areas of Slovenia and Croatia
– First, there was and still is rising demand,
ii. people staying overnight within the throughout Europe, for rural tourism. Such
area. tourism includes both day visits into ru-
ral areas from cities and coastal resorts,
– It must relate to two different scales of acti- and overnight stays by holiday-makers and
vity, namely : others. Visitors may be drawn to the rural
areas by attractions such as heritage sites; by
i. larger groups of visitors, for example activities such as walking, horse-riding, cyc-
parties of 20 - 30 or 50 people arriving in a ling and scenic driving; or by opportuniti-
coach (although this are fewer than some es to eat and drink in agreeable surroundin-
years ago): such groups need to be focused gs. The accommodation that they use may
only on those roads, and those facilities, vary from simple campsites through bed-
which have the capacity to take them -and-breakfast establishments and farm gu-
esthouses to hotels, spas etc. Slovenian Is-
ii. smaller groups, such as families or par- tria is already quite rich in such attractions,
ties arriving by car or minibus, who can use and has human, natural and cultural resou-
the narrower roads and the smaller faciliti- rces through which these attractions can be
es. further enriched. The existing pattern of vi-
sitors shows that there are lucrative catego-
These points were taken into account in the ries of tourists who can be further attracted
design phase of the Heritage Trail. This phase to use those resources.
included the elements of analysis which were pi-
oneered in the Dolenjska & Bela krajina Heri- – Second, the existing tourism trade on the
tage Trail. In this analysis, team of experts sug- Slovenian coast can benefit from the deve-
gested that there should be particular emphasis
upon three issues, namely:
– The character and physical capacity of the
focal points (villages, churches, restaurants,
6 | m. koščak – the challenges for sustainable tour ism development ... 67 ks through the area, with a clear distincti-
First of all, shared opinion among experts, which on between those which can take the larger
were responsible for the development of the con- and the smaller scales of activity stated abo-
cept was, that the Heritage Trail in Slovenian Is- ve.
tria must take account of this distinctive chara- – The present pattern of tourism activi-
cter of the territory. It must take account also of ty, with a focus on the types of visitor (see
the area’s location, immediately behind and abo- above) and their profile (nationality, point
ve the zone of coastal tourism, and adjoining the of origin etc), since this will provide cruci-
Croatian part of Istria, to which it is linked by al clues to the early stages of developing and
history, character and a pattern of inland roads marketing the Trail.
and tracks. It can build on the existing pattern of – The existing or potential links between di-
tourist enterprises and of flows of visitors. fferent features on the prospective Trail: this
will provide the starting-point for creating
These factors imply that a Heritage Trail in and marketing distinctive ‘products’ within
this area will be different from that in Dolenj- the total concept of the Trail. For example,
ska-Bela krajina in two crucial ways: the establishments connected with horse-ri-
ding may be linked to a network of horse-ri-
– It must be aimed at two distinct types of vi- ding routes within and beyond the area.
sitor, namely:
These elements were taken into account
i. day visitors, coming from the adjoining when developing a model for the Heritage Tra-
coastal resorts and from Trieste and the sur- ils in 2001 in Slovenian Istria, namely:
rounding areas of Slovenia and Croatia
– First, there was and still is rising demand,
ii. people staying overnight within the throughout Europe, for rural tourism. Such
area. tourism includes both day visits into ru-
ral areas from cities and coastal resorts,
– It must relate to two different scales of acti- and overnight stays by holiday-makers and
vity, namely : others. Visitors may be drawn to the rural
areas by attractions such as heritage sites; by
i. larger groups of visitors, for example activities such as walking, horse-riding, cyc-
parties of 20 - 30 or 50 people arriving in a ling and scenic driving; or by opportuniti-
coach (although this are fewer than some es to eat and drink in agreeable surroundin-
years ago): such groups need to be focused gs. The accommodation that they use may
only on those roads, and those facilities, vary from simple campsites through bed-
which have the capacity to take them -and-breakfast establishments and farm gu-
esthouses to hotels, spas etc. Slovenian Is-
ii. smaller groups, such as families or par- tria is already quite rich in such attractions,
ties arriving by car or minibus, who can use and has human, natural and cultural resou-
the narrower roads and the smaller faciliti- rces through which these attractions can be
es. further enriched. The existing pattern of vi-
sitors shows that there are lucrative catego-
These points were taken into account in the ries of tourists who can be further attracted
design phase of the Heritage Trail. This phase to use those resources.
included the elements of analysis which were pi-
oneered in the Dolenjska & Bela krajina Heri- – Second, the existing tourism trade on the
tage Trail. In this analysis, team of experts sug- Slovenian coast can benefit from the deve-
gested that there should be particular emphasis
upon three issues, namely:
– The character and physical capacity of the
focal points (villages, churches, restaurants,
