Page 260 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press
P. 260
In Pursuit of Eco-innovation
not supported. Meanwhile, the standardized coefficient measuring the
influence of organizational eco-innovation on company profitability was
significant and positive, although the association was weak (standardized
coefficient 0.05). The relationship was expected to be positive and signif-
icant; therefore, these findings indicate that Hypothesis 6b is supported.
In our model, we also used soft measures to measure economic per-
formance of eco-innovation. Hypothesis 7 predicted a positive and signif-
icant relationship between organizational eco-innovation and econom-
ic benefits. In addition, the results further indicate that organizational
eco-innovation was found to be highly, positively and significantly relat-
ed to economic benefits (standardized coefficient 0.62). Therefore, Hy-
pothesis 7 is supported.
Moreover, the relationship between organizational eco-innovation
260 and competitive benefits was found to be highly positive and significant
(standardized coefficient 0.54), offering support for Hypothesis 8, which
is confirmed.
Finally, Hypothesis 9 examined the relationship between organiza-
tional eco-innovation and internationalization and postulated that or-
ganizational eco-innovation has a positive impact on internationaliza-
tion. The standardized coefficient for this relationship is quite substantial,
positive and significant (0.17), therefore indicating support for Hypothe-
sis 9. This means that more eco-innovative companies (in the sense of in-
troducing more organizational eco-innovations) are also more interna-
tionalized (in terms of scale and scope).
The expanded construct-level model of eco-innovation
In the expanded construct-level model of eco-innovation, we have analyz-
ed the influence of eco-innovation determinants on eco-innovation im-
plementation and the influence of eco-innovation implementation on its
outcomes. Eco-innovation determinants were measured by six elements:
the command-and-control instrument, the economic incentive instru-
ment, managerial environmental concern, customer demand, expect-
ed benefits and competitive pressure. The eco-innovation construct was
measured as a second-order latent factor composed of three dimensions:
product, process and organizational eco-innovation. Eco-innovation out-
comes were measured by five elements: company growth, company profit-
ability, economic benefits, competitive benefits and internationalization.
Two elements related to eco-innovation outcomes – company growth
and company profitability – are objective measures, obtained from the
GVIN database.
not supported. Meanwhile, the standardized coefficient measuring the
influence of organizational eco-innovation on company profitability was
significant and positive, although the association was weak (standardized
coefficient 0.05). The relationship was expected to be positive and signif-
icant; therefore, these findings indicate that Hypothesis 6b is supported.
In our model, we also used soft measures to measure economic per-
formance of eco-innovation. Hypothesis 7 predicted a positive and signif-
icant relationship between organizational eco-innovation and econom-
ic benefits. In addition, the results further indicate that organizational
eco-innovation was found to be highly, positively and significantly relat-
ed to economic benefits (standardized coefficient 0.62). Therefore, Hy-
pothesis 7 is supported.
Moreover, the relationship between organizational eco-innovation
260 and competitive benefits was found to be highly positive and significant
(standardized coefficient 0.54), offering support for Hypothesis 8, which
is confirmed.
Finally, Hypothesis 9 examined the relationship between organiza-
tional eco-innovation and internationalization and postulated that or-
ganizational eco-innovation has a positive impact on internationaliza-
tion. The standardized coefficient for this relationship is quite substantial,
positive and significant (0.17), therefore indicating support for Hypothe-
sis 9. This means that more eco-innovative companies (in the sense of in-
troducing more organizational eco-innovations) are also more interna-
tionalized (in terms of scale and scope).
The expanded construct-level model of eco-innovation
In the expanded construct-level model of eco-innovation, we have analyz-
ed the influence of eco-innovation determinants on eco-innovation im-
plementation and the influence of eco-innovation implementation on its
outcomes. Eco-innovation determinants were measured by six elements:
the command-and-control instrument, the economic incentive instru-
ment, managerial environmental concern, customer demand, expect-
ed benefits and competitive pressure. The eco-innovation construct was
measured as a second-order latent factor composed of three dimensions:
product, process and organizational eco-innovation. Eco-innovation out-
comes were measured by five elements: company growth, company profit-
ability, economic benefits, competitive benefits and internationalization.
Two elements related to eco-innovation outcomes – company growth
and company profitability – are objective measures, obtained from the
GVIN database.
