Page 266 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press

Pursuit of Eco-innovation

Measurement items Completely stan- p Composite reli- AVE
dardized loading ability 0.82
0.83
Customer demand (CD)
0.65
4a Environment is a critical issue 0.91 *
for our important customers. 0.93 0.949
0.88
4b Our important customers of- 0.91 *
ten bring up environmental issues.
*
4c Customer demands motivate
us in our environmental efforts.

4d Our customers have clear de-
mands regarding environmen-
tal issues.

Competitive pressure (CP)

266 6a We establish the company’s en-
vironmental image compared to
competitors through green con- 0.90

cepts.

6b We increase the company’s 0.89 * 0.933
market share through green con-
cepts.

6c We improve a company’s com- 0.95 *
petitive advantage over competi-
tors through green concepts.

8b The company is improving and Product eco-innovation (PD) 0.880
designing environmentally friend- 0.63
ly packaging (e.g., using less paper 0.89 *
and plastic materials) for existing 0.88 *
and new products. 0.80 *

8e The company chooses materi-
als of the product that consume
the least amount of energy and re-
sources for conducting the prod-
uct development or design.

8f The company uses the small-
est possible amount of materials
to comprise the product for con-
ducting the product development
or design.

8g The company deliberately eval-
uates whether the product is easy
to recycle, reuse and decompose
for conducting the product devel-
opment or design.