Page 59 - Homo senescens II: izbrane teme

Kratek zgodovinski oris družbene konstrukcije starosti

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Social Construction of Old Age: A Short Historical Overview
Attitudes towards older people and the perception of old age depend on the
social and cultural conditions prevalent in a given historical period. The way
in which old age is constructed in each society is important because it largely
determines how older people are treated and accepted in society. This paper
offers a socio-historical outline of the key turning points in the social construc-
tion of old age from the late nineteenth century to the present. It shows how,
in the first half of the twentieth century, the negative image of old age helped
to shape the welfare state. State support for older people was rooted in de-
bates that stressed the need to remove the social risks of old age, which were
mainly linked to poverty and ill-health. Towards the end of the millennium,
under the influence of social gerontology and the advertising industry, there
emerged an overly positive representation of old age, which diverted atten-
tion from the socially constructed nature of disadvantage and dependence in
later life and weakened the social consensus that caring for the older people

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