Page 137 - Marketinški pristopi in trendi v turizmu v novi realnosti
P. 137
Izkustvena ekonomija kot osnova za marketing aktivnega turizma
sed on 4p and 4c theory. Journal of International Studies, Prince of Songkla
University, 2(1), 55–64.
Judd, V. C. (1987). Differentiate with the 5th P: People. Industrial Market Ma-
nagement, 16(4), 241–247.
Kajzer, V. (2008). Trženje in kakovost storitev. Zavod i rc.
Kotler, P. (1998). Marketing management – trženjsko upravljanje: analiza, načr-
tovanje, izvajanje in nadzor. Ljubljana: Slovenska knjiga.
Konečnik, M. (2010). Trženje v turizmu. Meritum.
Kotler, P. (2000). Marketing management: The millennium edition (10. izd.).
Prentice Hall.
Legard, R., Keegan, J., in Ward, K. (2003). In-depth interviews. V J. Richie in J.
Lewis (ur.), Qualitative research practice (str. 139–168). Sage Publications.
Lesjak, M., Uran Maravić, M., Juvan, E., Vranješ, M., Ćeha, S., in Potisek, V.
2020. Operativni načrt srednjeročnega razvoja produkta »outdoor« turizma
v Sloveniji (Interna projektna dokumentacija). Univerza na Primorskem,
Fakulteta za turistične študije – Turistica.
Liao, H. (2015). Websites marketing strategy of travel agency using an integra-
ted theory of 4 c and 4 p. Management and Engineering, 20, 96–100.
McKay, T. (2013). Adventure tourism: Opportunities and management chal-
lenges for s ad c destinations. Acta Academica, 45(3), 30–62.
Mehmetoglu, M., in Engen, M. (2011). Pine and Gilmore’s concept of experi-
ence economy and its dimensions: An empirical examination in tourism.
Journal of Quality Assurance in Hospitality & Tourism, 12(4), 237–255.
Mihalič, T., Knežević Cvelbar, L., Novak, M., Kuščer, K., Šegota, T., Bratec, M.,
Dragičević, M., Topalović, S., Tutek, E., in Rašica, I. (2017). Strategija traj-
nostne rasti slovenskega turizma 2017–2021: ključni poudarki. Ekonomska
fakulteta, Center poslovne odličnosti, Horwath h tl.
Pine, B. J., in Gilmore, J. H. (1998). Welcome to the experience economy. Harvard
Business Review.
Pine, B. J., in Gilmore, J. H. (2013). The experience economy: Past, present and
future. V J. Sundbo in F. Sorensen (ur.), Handbook on the experience eco-
nomy (str. 21–44). Edward Elgar Publishing.
Pine, B. J., in Gilmore, J. H. (2019). The experience economy: Competing for
customer time, attention and money. Harvard Business Review Press.
Popesku, J. (2013). Marketing u turizmu i hotelijerstvu. Univerzitet Singidunum,
Fakultet za turistički i hotelijerski menadžment.
Rafiq, M., in Ahmed, P. K. (1995). Using the 7ps as a generic marketing mix: An
exploratory survey of u k and European marketing academics. Marketing
Intelligence & Planning, 13(9), 4–15.
Rantala, O., Hallikainen, V., Ilola, H., in Tuulentie, S. (2018). The softening of
adventure tourism. Scandinavian Journal of Hospitality and Tourism, 18(4),
343–361.
Sikošek, M., Raspor, A., in Manzin, M. (2008, 19.–21. marec). Oblikovanje igral-
niškega proizvoda kot sestavnega dela marketinškega spleta igralnice [Pred-
stavitev na konferenci]. Mednarodna konferenca o razvoju organizacij-
skih znanosti Znanje za razvoj, Portorož, Slovenija.
137
sed on 4p and 4c theory. Journal of International Studies, Prince of Songkla
University, 2(1), 55–64.
Judd, V. C. (1987). Differentiate with the 5th P: People. Industrial Market Ma-
nagement, 16(4), 241–247.
Kajzer, V. (2008). Trženje in kakovost storitev. Zavod i rc.
Kotler, P. (1998). Marketing management – trženjsko upravljanje: analiza, načr-
tovanje, izvajanje in nadzor. Ljubljana: Slovenska knjiga.
Konečnik, M. (2010). Trženje v turizmu. Meritum.
Kotler, P. (2000). Marketing management: The millennium edition (10. izd.).
Prentice Hall.
Legard, R., Keegan, J., in Ward, K. (2003). In-depth interviews. V J. Richie in J.
Lewis (ur.), Qualitative research practice (str. 139–168). Sage Publications.
Lesjak, M., Uran Maravić, M., Juvan, E., Vranješ, M., Ćeha, S., in Potisek, V.
2020. Operativni načrt srednjeročnega razvoja produkta »outdoor« turizma
v Sloveniji (Interna projektna dokumentacija). Univerza na Primorskem,
Fakulteta za turistične študije – Turistica.
Liao, H. (2015). Websites marketing strategy of travel agency using an integra-
ted theory of 4 c and 4 p. Management and Engineering, 20, 96–100.
McKay, T. (2013). Adventure tourism: Opportunities and management chal-
lenges for s ad c destinations. Acta Academica, 45(3), 30–62.
Mehmetoglu, M., in Engen, M. (2011). Pine and Gilmore’s concept of experi-
ence economy and its dimensions: An empirical examination in tourism.
Journal of Quality Assurance in Hospitality & Tourism, 12(4), 237–255.
Mihalič, T., Knežević Cvelbar, L., Novak, M., Kuščer, K., Šegota, T., Bratec, M.,
Dragičević, M., Topalović, S., Tutek, E., in Rašica, I. (2017). Strategija traj-
nostne rasti slovenskega turizma 2017–2021: ključni poudarki. Ekonomska
fakulteta, Center poslovne odličnosti, Horwath h tl.
Pine, B. J., in Gilmore, J. H. (1998). Welcome to the experience economy. Harvard
Business Review.
Pine, B. J., in Gilmore, J. H. (2013). The experience economy: Past, present and
future. V J. Sundbo in F. Sorensen (ur.), Handbook on the experience eco-
nomy (str. 21–44). Edward Elgar Publishing.
Pine, B. J., in Gilmore, J. H. (2019). The experience economy: Competing for
customer time, attention and money. Harvard Business Review Press.
Popesku, J. (2013). Marketing u turizmu i hotelijerstvu. Univerzitet Singidunum,
Fakultet za turistički i hotelijerski menadžment.
Rafiq, M., in Ahmed, P. K. (1995). Using the 7ps as a generic marketing mix: An
exploratory survey of u k and European marketing academics. Marketing
Intelligence & Planning, 13(9), 4–15.
Rantala, O., Hallikainen, V., Ilola, H., in Tuulentie, S. (2018). The softening of
adventure tourism. Scandinavian Journal of Hospitality and Tourism, 18(4),
343–361.
Sikošek, M., Raspor, A., in Manzin, M. (2008, 19.–21. marec). Oblikovanje igral-
niškega proizvoda kot sestavnega dela marketinškega spleta igralnice [Pred-
stavitev na konferenci]. Mednarodna konferenca o razvoju organizacij-
skih znanosti Znanje za razvoj, Portorož, Slovenija.
137
