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Izzivi marketinga muzejev v času epidemije
An integrated marketing communications perspective. McGraw-Hill Edu-
cation.
Chan, J. K. L. (2009). The consumption of museum service experiences: Bene-
fits and value of museum experiences. Journal of Hospitality Marketing &
Management, 18(2–3), 173–196.
Genoways, H. H., in Ireland, L. M. (2003). Museum administration: An intro-
duction. Altamira Press.
Harrison, P., in Shaw, R. N. (2004). Consumer satisfaction and post-purchase
intentions: An exploratory study of museum visitors. International Journal
of Arts Management, 6(2), 23–32
Heritage Fund. (2020, 13. maj). Digital attitudes and skills for heritage: What we
have learned so far. https://www.heritagefund.org.uk/stories/digital
-attitudes-and-skills-heritage-what-we-have-learned-so-far
International Council of Museums. (2020, 12. marec). How to reach – and en-
gage – your public remotely. https://icom.museum/en/news/how-to-reach
-and-engage-your-public-remotely/
International Council of Museums. (B. l.b). Museums, museum professionals
and c ovi d-19: Follow-up survey (Poročilo). https://icom.museum/wp
-content/uploads/2020/11/FINAL-EN_Follow-up-survey.pdf
Jones, A. (2020, 25. marev). Empathetic audience engagement during the apoca-
lypse. Peak Experience Lab. https://www.peakexperiencelab.com/blog
/2020/3/25/empathetic-audience-engagement-during-the-apocalypse
King, E., Smith, M. P., Wilson, P. F., in Williams, M. A. (2021). Digital respon-
ses of u k museum exhibitions to the c ov i d-19 crisis, March-June 2020.
Curator: The Museum Journal, 64(3), 487-504.
Kline, M. (2013). Celostni model skrbništva, marketinga in znamčenja muze-
jev. V N. Zdravič Polič in M. Kline (ur.), Marketing muzejev: teorija in
praksa v slovenskih muzejih (str. 156–188). Slovenski etnografski muzej.
Kotler, N. G., Kotler, N., Kotler, P., in S. C., Johnson (1998). Museum strategy
and marketing: Designing missions, building audiences, generating revenue
and resources. John Wiley & Sons.
Kotler, P. (1984). Marketing management: Analysis, planning, and control (5.
izd.). Prentice-Hall.
Kotler, P., in Keller, K. L. (2009). Marketing management. Pearson Prentice
Hall.
Lee, H. (2005). When arts met marketing. International Journal of Cultural Po-
licy, 11(3), 289–305.
McCarthy, J. E. (1964). Basic marketing: A managerial approach. Richard D.
Irwin.
Mclean, F. (1997). Marketing the museum. Routledge.
Middleton, V., in Clarke, J. R. (2002). Marketing in travel and tourism (3. izd.).
Butterworth-Heinemann.
Mudzanani, T. E. (2017). The four ‘C’s of museum marketing: Proposing mar-
keting mix guidelines for museums. African Journal of Hospitality, Tourism
and Leisure, 6(2), 1–12.
Network of European Museum Organisations. (2021). Follow-up survey on the
29
An integrated marketing communications perspective. McGraw-Hill Edu-
cation.
Chan, J. K. L. (2009). The consumption of museum service experiences: Bene-
fits and value of museum experiences. Journal of Hospitality Marketing &
Management, 18(2–3), 173–196.
Genoways, H. H., in Ireland, L. M. (2003). Museum administration: An intro-
duction. Altamira Press.
Harrison, P., in Shaw, R. N. (2004). Consumer satisfaction and post-purchase
intentions: An exploratory study of museum visitors. International Journal
of Arts Management, 6(2), 23–32
Heritage Fund. (2020, 13. maj). Digital attitudes and skills for heritage: What we
have learned so far. https://www.heritagefund.org.uk/stories/digital
-attitudes-and-skills-heritage-what-we-have-learned-so-far
International Council of Museums. (2020, 12. marec). How to reach – and en-
gage – your public remotely. https://icom.museum/en/news/how-to-reach
-and-engage-your-public-remotely/
International Council of Museums. (B. l.b). Museums, museum professionals
and c ovi d-19: Follow-up survey (Poročilo). https://icom.museum/wp
-content/uploads/2020/11/FINAL-EN_Follow-up-survey.pdf
Jones, A. (2020, 25. marev). Empathetic audience engagement during the apoca-
lypse. Peak Experience Lab. https://www.peakexperiencelab.com/blog
/2020/3/25/empathetic-audience-engagement-during-the-apocalypse
King, E., Smith, M. P., Wilson, P. F., in Williams, M. A. (2021). Digital respon-
ses of u k museum exhibitions to the c ov i d-19 crisis, March-June 2020.
Curator: The Museum Journal, 64(3), 487-504.
Kline, M. (2013). Celostni model skrbništva, marketinga in znamčenja muze-
jev. V N. Zdravič Polič in M. Kline (ur.), Marketing muzejev: teorija in
praksa v slovenskih muzejih (str. 156–188). Slovenski etnografski muzej.
Kotler, N. G., Kotler, N., Kotler, P., in S. C., Johnson (1998). Museum strategy
and marketing: Designing missions, building audiences, generating revenue
and resources. John Wiley & Sons.
Kotler, P. (1984). Marketing management: Analysis, planning, and control (5.
izd.). Prentice-Hall.
Kotler, P., in Keller, K. L. (2009). Marketing management. Pearson Prentice
Hall.
Lee, H. (2005). When arts met marketing. International Journal of Cultural Po-
licy, 11(3), 289–305.
McCarthy, J. E. (1964). Basic marketing: A managerial approach. Richard D.
Irwin.
Mclean, F. (1997). Marketing the museum. Routledge.
Middleton, V., in Clarke, J. R. (2002). Marketing in travel and tourism (3. izd.).
Butterworth-Heinemann.
Mudzanani, T. E. (2017). The four ‘C’s of museum marketing: Proposing mar-
keting mix guidelines for museums. African Journal of Hospitality, Tourism
and Leisure, 6(2), 1–12.
Network of European Museum Organisations. (2021). Follow-up survey on the
29
