Page 223 - Kaluža, Vojko, in Štefan Bojnec. 2019. Človeški kapital, organizacijska klima in uspešnost poslovanja turističnih agencij. Koper: Založba Univerze na Primorskem
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Summary
This research explores the influence of human capital and organizatio-
nal climate on business performance of travel agencies and their branch
offices in Slovenia. According to the Slovenian classification of activiti-
es their main activity is organization of tourist arrangements or booking
and other travel-related activities. The empirical part of the research is ba-
sed on the analysis of the written questionnaire based on a sample of 103
travel agencies and their offices, which were completed and answered by
336 respondents in function of owners/managers/heads of departments
and other employees. With the survey questionnaire collected data from
travel agencies/branch offices, we carried out a quantitative analysis in
which we tested the hypotheses with sub-hypotheses using statistical
methods, and then analysed the relationships between several variables
arising from the hypotheses and sub-hypotheses by linear structural equ-
ation modelling.
Descriptive statistics refer to the socio-demographic characteristics of
respondents by gender and age, work experience in tourism and comple-
ted level of education, most of them with a higher education or university
degree. Most of the respondents were full-time permanent employees. Sa-
les of tourist arrangements is an important employment activity.
With regard to the characteristics of travel agencies/branch offices
by main activity, they were mostly carried out by the activity of organi-
zing tourist arrangements and the least by the activity of reservations and
other travel-related activities, almost all of them hold licenses, both a li-
cense for organizing tourist arrangements and a license for the sale of to-
urist arrangements. According to organizational status, most of them are
This research explores the influence of human capital and organizatio-
nal climate on business performance of travel agencies and their branch
offices in Slovenia. According to the Slovenian classification of activiti-
es their main activity is organization of tourist arrangements or booking
and other travel-related activities. The empirical part of the research is ba-
sed on the analysis of the written questionnaire based on a sample of 103
travel agencies and their offices, which were completed and answered by
336 respondents in function of owners/managers/heads of departments
and other employees. With the survey questionnaire collected data from
travel agencies/branch offices, we carried out a quantitative analysis in
which we tested the hypotheses with sub-hypotheses using statistical
methods, and then analysed the relationships between several variables
arising from the hypotheses and sub-hypotheses by linear structural equ-
ation modelling.
Descriptive statistics refer to the socio-demographic characteristics of
respondents by gender and age, work experience in tourism and comple-
ted level of education, most of them with a higher education or university
degree. Most of the respondents were full-time permanent employees. Sa-
les of tourist arrangements is an important employment activity.
With regard to the characteristics of travel agencies/branch offices
by main activity, they were mostly carried out by the activity of organi-
zing tourist arrangements and the least by the activity of reservations and
other travel-related activities, almost all of them hold licenses, both a li-
cense for organizing tourist arrangements and a license for the sale of to-
urist arrangements. According to organizational status, most of them are
